August Barron

August Barron is the new identity for the cult fashion label previously known as All-In. The name change in 2025—announced as the brand celebrates its 10th anniversary—combines the founders’ names (Bror August Vestbø and Benjamin Barron), signaling its evolution from a fringe creative project into a mature fashion house. August Barron rebrand reflects a shift toward a more traditional, eponymous structure. Despite the name change, the founders emphasize that the essence of the brand—its creative vision, its commitment to design and editorial roots—remains intact. The new name simply expresses a more mature phase of the project and the next chapter in their journey. The brand began in 2015 using flea-market finds and upcycled materials to designing one-of-a-kind garments for shoots and shows. Their style combines hyper feminine elements with inventive deconstruction. The brand achieved acclaim becoming a finalist for the prestigious LVMH Prize in 2025, highlighting their rising influence in fashion.