Nii HAi

Nii HAi was born in an unconventional way: Rosie Williams, with no fashion background, launched the brand after completing her law degree. Based in London, Nii HAi thrives as a boundary-pushing brand with a playful, slightly sexy, and ironic approach. The brand releases six capsule collections a year, each inspired by a unique Nii HAi story, yet all staying true to the brand’s essence, embodying duality, playfulness, and deviance, all with a global outlook rooted in Mediterranean heritage.